Business Insider -
4 Jan 2013 18:12

There's a new challenger to Weight Watchers and Nutrisystem in the New Year's resolutions dieting campaign war: Medifast. Medifast -- which like Nutrisystem does meal plans -- has a clever TV campaign running right now that includes a heartbreaking ad featuring customer Tina Shelley, who appears as both her former (fat) self and her new (svelte) self. That kind of before-and-after comparison isn't new of course, but the editing idea in this ad is, and it will blow you away: She is shown crying o...
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